Art Direction • Design • Illustration

Adidas international branding, sport licensing and brand asset graphics. My role as Sr. Graphic Design lead was to design and help guide our team in delivering quick-turn on trend packages.  some of which went on to be adapted by Adidas Global as official brand carriers used world wide.

Art Direction • Design

During my time with both WWE and Adidas I’ve been called upon to make presentations both internal and external. This selection represents both samples of my pitch books for potential external client collaborations and books for internal creative direction for branded design at Adidas. There is also a book we created to pitch Jon Cena as an independent brand. This was particularly successful as a sales tool. Using it he has become a spokes person for a variety of products outside of wrestling as well as establishing his acting career. 

Art Direction • Design • Illustration

Key Art is the identity or “face” of an Event or Product. Over the years I spent creating Key Art for WWE events, as well as freelance clients, I have sought to capture a range of looks and feels from the menacing to the heroic to the horrifying. These samples represent the small fraction of the key art I have created. I’ve included some of the most challenging digital illustration and some of the best received of the work.

Art Direction • Design

I have had extensive experience with packaging design. While the samples here, by necessity, adhere to the brand guideline of the Clients, the execution shows the quality of the work you can expect from me and is translatable to any subject mater in the creative brief at hand. 

Art Direction • Design

I have been called upon in my career to create a wide variety of promotional materials. Everything from first aid kits for the ECW wrestling franchise (to accompany the video package releases highlighting it’s long and bloody history, which was a high value selling point for it’s fans) to passports for the MipCom trade show that successfully move people through the WWE presentation of the variety of market opportunities for the brand. In this section you will also find a variety of Point of Purchase promotions including posters, standees and advertisements

Illustration

This is one of my favorite genres of illustration. Aside from the work I’ve done internally for Adidas I’ve worked on outside projects with a variety of MMA and fitness brands. 

Illustration • Design

This shirt was not only fun to do but also one of the top grossing shirts in WWE history. 2.8 million in sales the first 3 months it was never out of the top five selling shirts on the WWE commerce site for an additional 9 months until it was finally discontinued. 

Illustration

Part of a Street ware push for Adidas Branded in 2012

Illustration

These are illustrations I’ve done for a variety of food and wine magazines. Including selections from an ongoing series of “How To” illustrations I did for Wine Enthusiast Magazine from 2011 to 2014.